What is white label business model?

White label is a business model in which one company produces a finished product but is sold by another company with its name attached to that product. Another way around, in this model, the manufacturing and the selling of a product is carried out by two different brands.

What does a white label company do?

White label manufacturers may offer limited product customization options, such as the application of a brand logo or graphic to a product’s exterior. They may also offer discounts to retailers for bulk orders. Other white label services, such as print on demand companies, will ship products directly to consumers after purchase.

What does white label mean?

White label refers to unbranded, generic products that can be customized with a company’s logo or colors. The name suggests a blank label that’s ready to be personalized. What is white label vs. black label?